Skipping On Air
For this project we had the pleasure of creating a brand identity and responsive website design for our client Heeling Feet. Our brief was to create a design that had a clean clinical aesthetic and one that helped Heeling Feet stand out against competitors and communicate as a professional and trustworthy company. It was important for the branding to feel welcoming and for Sheridan’s clients to feel they are in safe hands. This theme became the driver for the icon design and negative space was used to represent the hands within the design. We wanted the services Heeling Feet offer to be clearly recognisable within the concept. We chose a rounded font in lowercase to complement the identity and create a personable impression.
Our client wanted a simple and easy to navigate site for her clients. We created a one page scrolling site with clean transitions. We chose a colour palette of light greys and teal blues to keep the design fresh and included personalised icons to help clients quickly identify key information.
