Contemporary Silverware & Jewellery Selling Festival

Exhibition Branding & Publicity

Capturing ‘Summer Elegance’

We have been thrilled to design the branding, promotional material and online presence for Goldsmiths North, a contemporary silverware & jewellery selling festival hosted in the magnificent Cutlers’ Hall, Sheffield UK. Our brief was to capture the luxury and prestige of the fair whilst enabling the event to stand out from existing shows in the calendar. The objective was to convey “summer elegance” in a way that was distinctive and contemporary, reflecting the wide range of talented exhibitors.

Design Approach

A Nod To British Summer Time

Keen to bring a timeless aesthetic within the characteristics of the design, we developed a brandmark that intertwines a ‘G’ and ‘N’ into a seamless form of beauty in itself. It was essential that colour played a leading role in the brand identity, we therefore curated a palette of vibrant interchangeable colourways with a nod to British summertime. The interactive nature of choosing a favourite colour combination has brought a sense of fun and playfulness, whilst leaving a lasting impression.

Annual Design

Designing an immersive selling experience

One of our largest tasks was to produce the annual; a 100 page guide given to visitors, housing insightful features from a range of talented exhibitors, restaurant editorials and places of interest not to miss while visiting Sheffield. We chose heavyweight paper stock and a soft touch lamination for the cover paired with a spot gloss over the logo, giving a velvet-like texture to create a premium finish. Again, we wanted the colours to do the talking and allow people to choose their favourite, so printed 6 colourways. It was so rewarding to see the visitors at the show engrossed in their annuals whilst having a spot of lunch in the café.

Annual Preview

Photography & Planning

Showcasing The Beautiful Work On Display

We developed a floor plan for the show that provided a logical, flowing route through the exhibition with careful consideration of accessibility whilst ensuring maximum space for exhibitor’s work to be displayed. The Cutler’s Hall was transformed into a sleek and contemporary area, perfect for spending a day admiring the beautiful work on offer.

The fair which ran over 3 consecutive days was a buzz with jewellery and silverware enthusiasts and an array of exquisite pieces that were available to purchase from 60 talented makers. We also had the pleasure of photographing the fair, in order to capture the environment and exhibitors, for publicity of the annual event.

Presenting 60 independent makers from all over the UK

A Perfect Match For Such A Prestigious Event

“Our brief to Dandelion was a tricky one; to evoke luxury and vibrancy for the branding of Goldsmiths North, a new high-end selling fair. But they responded to it with energy and flair. Their designs have furnished us with a crisp, elegant logo, a clean contemporary layout for our website and a colour palette that blends summer elegance with the gravitas of richer tones. Rolled out across a broad range of promotional materials – both print and digital – Dandelion have helped us realise this vision to the full. Their professional, astute and efficient approach make them a perfect match for such a prestigious event, while their friendly, creative outlook makes them a pleasure to work with.”

Katherine Payne
Project Manager

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