5 Books That Have Impacted Our Mindset & Our Business


I recently watched a documentary about Bill Gates called “Inside Bill’s Brain: Decoding Bill Gates” on Netflix and along with all of the profound positive impacts he has had on the world, I found his habits and his mindset for success fascinating.

In the documentary we see Gates’ love for books and him taking time for “thinking weeks” in which he spends a week alone reading; allowing himself contemplation time around a problem. He has been known to say that reading has been essential to his success.

“You don’t really start getting old until you stop learning. Every book teaches me something new or helps me see things differently… Reading fuels a sense of curiosity about the world, which I think helped drive me forward in my career and in the work that I do now with my foundation.” – Bill Gates in an interview with Time Magazine 2017.

Here at Dandelion, we love a good book. Personal development is one of our values. We think it’s so important to keep learning, as it not only helps us to develop personally but also benefits the business. We thought you might like an insight into some of the books we’ve been enjoying and ones we can’t wait to get stuck into next.

Miracle Morning by Hal Elrod:

This book is based all around setting rituals to start your morning positively so it can set the tone for the rest of the day, improving motivation and productivity. We all work busy and long hours and this book helps you to define your goals and build in time for yourself in the mornings. Meditation, exercise and gratitude (along with others) are some of the habits that are covered.

Both of us have implemented the morning routine at some point (yet to make it consistent as the 5am wake up that Hal suggests is hard work!) and both felt a real benefit. This book is for you if you want to enjoy a calmer morning whilst still working on achieving your goals in life.

Mindset: Changing the way you think to fulfil your potential by Carol S. Dweck.

Mindset is written by a world-renowned psychologist, who explains that it is not just our abilities and talents that bring us success but whether we approach our goals with a fixed or growth mindset. This book is backed by research and discusses studies on approaching disappointments as learning experiences that are helping us to make steps towards our goals and rather than failures, as it can vastly improve our motivation and long-term success. You can and will succeed with determination, persistence and a habit of questioning what alternatives can be tried.

A great read if you want to learn more about the psychology of how our brains work when approaching new challenges.

This is Marketing by Seth Godin.

This is Marketing was a fascinating read on how to approach marketing in a soulful and meaningful way, rather than the hard sell tactics that are seen so often in business. Godin discusses how buying a product or service is an emotional response from a customer and “how marketing is at its core about the stories we tell ourselves about our social status.”

Godin discusses using marketing as a way to offer solutions to problems and how it is important to “turn off” the customers who are not right for your business, so you can communicate clearly to your target audience.

A book that you will need to read over a few times and take notes from so you can use the knowledge in a practical way for your business.

Girl Wash Your Face by Rachel Hollis.

Rachel Hollis is a motivational speaker and her books are written in a down to earth and inspiring way.

Rachel exposes the twenty lies and misconceptions that too often hold us back from living joyfully and productively, lies we’ve told ourselves so often we don’t even hear them anymore.”

Throughout the book Hollis looks at career pursuits, parenting, health and relationships. She is the cheerleader you want on your side that doesn’t take any excuses. Her approach encourages you to adjust your mindset, to get out of your own way and to inspire you to make the changes you need to take control of your own life. A great motivational read that really resonated with me as a working mum.

Atomic Habits by James Clear.

“Tiny Changes, Remarkable Results” is the calling card for author James Clear, who has a background in helping people to break bad habits and establish good ones. How we live our lives is defined by the small choices we make every day and establishing good habits is the key to living the life we dream of. Full of practical advice, Clear offers systems that can help you to create a new habit and keep it up (the hardest part!). His theories are backed by psychological evidence and neuroscience. Having an understanding of why the brain processes things the way it does really helps to recognise why you might come across tension and find it hard work when trying to establish a routine we know is good for us! I listened to this on audiobook however there are illustrations and charts in the printed version to underpin the advice given.

Books we’ll be adding to our reading list:

Awaken The Giant Within by Anthony Robbins:
“Take immediate control of your mental, emotional, physical and financial destiny.”

The Chimp Paradox by Mind Management
“Professor Steve Peters explains the struggle that takes place within your mind and then shows how to apply this understanding to every area of your life so you can recognise how your mind is working, understand and manage your emotions and thoughts and manage yourself and become the person you would like to be.”

 Eat That Frog by Brian Tracy
“There’s an old saying that if the first thing you do each morning is eat a live frog, you’ll have the satisfaction of knowing you’re done with the worst thing you’ll have to do all day. For Tracy, eating a frog is a metaphor for tackling your most challenging task–but also the one that can have the greatest positive impact on your life.”

 Daring Greatly by Brene Brown
Daring Greatly is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.”

 Start with Why by Simon Sinek
“Why are some people and organisations more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because in business it doesn’t matter what you do, it matters why you do it.”

Quiet by Susan Cain
“In Quiet, Susan Cain shows how the brain chemistry of introverts and extroverts differs, and how society misunderstands and undervalues introverts. She gives introverts the tools to better understand themselves and take full advantage of their strengths.”

I hope these recommendations were useful for you. We’d love to know what books you’ve been reading or listening to and the insights you have found valuable. Let us know in the comments.

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